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Help us make a difference

Over the past six years, our stores have selected a Local Charity of the Year to partner with, raising over £6 million.

The 2015 scheme will open in May. During May and June, our stores will select a shortlist of local registered charities for our customers to vote on. The charity with the most votes will be selected and supported over the next 12 months through fundraising and volunteering.

Check back soon for more.
Success Stories
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Why do we do it?

Every year our customers and colleagues work together to support a local cause at the heart of their community. Fundraising activities, like dressing up and running marathons, help us support some of the country's most vulnerable people.

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How it works

  • Store nominations

    Each store will select a longlist of local charities that benefit their community.
    If your charity is not already known to the store, please write to the Store Manager to introduce it.

  • Meet and greet

    Longlisted charities will be invited in to present to the store.
    The store will then decide on a final shortlist of up to three local charities.

  • Public vote

    Each store will announce their three shortlisted charities for the public to vote for,
    in store and online through this site.

  • The selected charity

    We will announce the winning charity for each store
    and start planning fundraising activities.

Nominations are

now closed

Nominations are now closed for 2014.
We will be announcing the chosen Local Charity in July 2014

Success Stories

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Our Local Charities: giving people a second chance

One of the charities we supported through our Local Charity scheme is Guide Dogs for the Blind. It was chosen last May by our customers and colleagues at Sainsbury's Blackpole store in Worcester. Together, they raised almost £5,000 for the charity's work with blind or partially sighted people.

Sainsbury's Blackpole

Customers and colleagues at Sainsbury's Blackpole have raised almost £5,000 for their Local Charity - Guide Dogs for the Blind - with activities including tombolas and bag-packing. In return for raising £5,000, the store was allowed to name a puppy at the charity's National Breeding Centre. "It's been a fantastic year," said Chris Weston, PR Ambassador at the store.

A two-way partnership

Volunteers and dog-owners from the charity also set up visits to Sainsbury's Blackpole to raise awareness and collect donations. "It was definitely a two-way partnership," said Chris. "Everyone loved it when the Guide Dogs turned up!"

How have Sainsbury's made a difference?

Guide Dogs for the Blind provides a range of mobility services for the visually-impaired. The money that we raised went towards:
  • Looking after breeding stock
  • Paying for puppy-walking/training
  • Funding services and support for visually-impaired people in the local community

Giving Steve a second chance

One of the people the charity supports is Steve Brown, a civil servant from Worcestershire. Steve struggled with a white cane for nine years before getting in touch with the charity. He now relies on his Guide Dog, Jake. "He's definitely given me my confidence back," said Steve.
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The lifetime cost of one our dogs is around £50,000, so Sainsbury's support has been vital. We're so grateful to Sainsbury's for giving us the opportunity to be a Local Charity for the year.

Susan Bushell, Guide Dogs for the Blind

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Nominate Now